We finally wrapped on Werewolf...
behold, the posters & packaging: 
And now we're working 3 days / week at Green Moon Studio where they're producing a feature-length film based on this short:
https://vimeo.com/90049558
See more @ http://shepfilms.com/prospect
Some assorted collateral we've created:
Keep an eye on us, we're always learning and making new stuff!
A re-envisioning of the title sequence:https://vimeo.com/191722597
Packaging: Laserdisc, of course. 
Poster Series:
Voila!
Special shoutout to some software: Frame.io is magic for collaborating with AfterEffects & Premiere online.
A re-envisioning of the title sequence: https://vimeo.com/189472461
Packaging: 
Poster Series: 
Taa-Daa!
Given the demographic of athletes 18-30 years old, I created the concept of three different flavors that would serve three different need-states for the young athlete.
Inspired by Nike, not the company, but the winged goddess of victory, I used wings in a loose V-shape to suggest triumph. Each occasion has a different symbol, similar to video / audio players.
These packages were designed with 100% post-consumer materials, they are biodegradable (including the paper wrappers around the actual gum) and all the inks are soy-based.
I'd also like to mention that I presented these to our instructor the same day as the new Instagram logo launch—I'm *just* that in touch with the youth.
I've been a little day-late / dollar-short on this project so far, so I wanted to really dig in and try to knock it out of the park. Here's the assignment:
Aromas is the name of a coffee roastery in Charles City, Iowa. They are a small, family-owned, mom ‘n pop style cafe with a focus on quality coffee for the common person. Since 1996, Bryan and Cara have carefully hand-selected every coffee they roast to ensure their customers are always drinking the finest coffee available in the city.
To celebrate the opening of their second location, Aromas have crafted a blend just for the occasion. It is a 50/50 blend of hand-selected coffee that captures the sensation of new beginnings and a growing coffee family.
Required text for Aromas Coffee Bag (Front Panel Only):
Aromas Dwelling Blend
A 50/50 blend of Colombia Montabella and El Salvador El Manzano
Roasted for you on _____
Dwelling is equal parts cinnamon and ripe stonefruit, with a round, juicy finish that lingers until the very last sip.
105 North Main Street Charles City, Iowa
No artificial colors, flavors or preservatives
Net weight 2 lbs
Project specifications: Final trimmed size: 8.25” tall x 5.5” wide
Colors: You may choose to make your design one color or you may choose to create a multicolored front panel, it is up to you. Images and/or illustrations are permissible.
Design requirements: Create a typographic design that combines 2 typeface families, flourishes & vector elements (lines, dots, patterns, etc.).
Make sure you create a hierarchy of information.
Don’t let the ornamentation overpower the type. Solve the type & ornamentation hierarchy first before you add imagery and/or color.
I started by just dumping the text into IDD and shoving it around. That was the worst false start yielding utterly uninspiring garbage.
With a mood-board that was pure after-thought:
So I sat back down with paper and pencil, and made some hierarchical sketches. I became curious about the real-life coffee shop Jill had mentioned so I did a Google Street View and found that the original location, a turn-of-the-century three-story brick building was really lovely, while the new location was an boring 1970s retail rambler.
I decided to create an homage to the original location to celebrate the opening of the new one by building the architectural storefront in illustrator and using it on the packaging.
I got a little carried away, creating a full color version even when I knew that whatever I used would be monochromatic, likely black or white.
I re-did my mood board with a new palate but the same fonts I'd originally selected.
I tried a lot of different things, including forcing a coffee-colored water color into the background:
Before getting the feedback from prof. Jill Vartenigian that I'd hit the sweet spot with this iteration:
I'll stare at something for so long that I can no longer discern what's working and what's not -- if there's time between working and reviewing for reflection, it's easier, but that's not the schedule we're working on. Peer and prof. feedback are the two most essential things -- I'm so grateful to Wynn, Kenna, and Liz for ALWAYS graciously offering input to help nudge things along when I'm too cross-eyed to see the way forward.
