Given the demographic of athletes 18-30 years old, I created the concept of three different flavors that would serve three different need-states for the young athlete.

Restore is a recovery formula containing fennel and licorice.
Balance is for focus during strenuous activity and contains tea-tree and mint.
Advance is to give athletes an extra firey edge with cayenne and lemon.

Inspired by Nike, not the company, but the winged goddess of victory, I used wings in a loose V-shape to suggest triumph. Each occasion has a different symbol, similar to video / audio players.

Restore points downward indicating a need to collect and replenish yourself.
Balance faces upward, with a wide bace and a centerline, showing the evenness that comes with recalibration.
Advance faces forward with the stroke at the tip of the triangle to indicate speed and forward-motion.

These packages were designed with 100% post-consumer materials, they are biodegradable (including the paper wrappers around the actual gum) and all the inks are soy-based.

I'd also like to mention that I presented these to our instructor the same day as the new Instagram logo launch—I'm *just* that in touch with the youth.