Environmental Graphic Design meets Branding
In selecting what collateral to make for a rebrand of the Ark Lodge Cinema in Colombia City, I thought it would be fun (and on-brand) to produce promotional giveaway fridge magnets to the attendees of "Dark Lodge," a monthly late-night movie, usually a cult classic or B-film (think Rocky Horror or Clue). Using the Illustrator to draw the facade of the movie theater (a retrofitted freemason lodge and glove factory!), and then Rhino (the software used for rendering architecturally accurate buildings in EGD) to extrude the drawing and make it watertight for 3D printing with glow-in-the-dark filament. Rubber cement to adhere a magnetic backing and voila!
Environmental Graphics :: Bold beginning // Sad finish
The design was bold:
Inspired by 17th Century American Grave markers, Edward Gorey, and Tim Burton, I’ve made a sign to indicate who I am and where I sit. The humor make it memorable, the style fits my brand. The quote, “Everything was beautiful and nothing hurt.” is borrowed from my favorite author, Kurt Vonnegut, and the latin phrases harken back to my time in high school as the latin club president.
But the MakerBot couldn't handle the fine detail despite having a water-tight file:
https://vimeo.com/200887692
Second attempt, I got to learn how to replace the filament:
and ultimately, had to dramatically redesign:
